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In today’s digital age, companies of all sizes can benefit from the use of marketing automation software. This type of software automates many of the tedious marketing tasks that businesses would otherwise have to do manually.
Whether it’s creating email campaigns, tracking website visits or managing social media accounts, marketing automation software can help increase efficiency and save time. Not only that, but it can provide valuable data insights which can be used to drive more effective strategies.
With so many Marketing Automation Software solutions on the market today– the decision on which to choose can be difficult. So I analyzed dozens of the leading providers according to their pricing, plans and features, to find the best Marketing Automation Software in 2023.
ActiveCampaign
The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
| Free Version available | Yes, free 14-day trial (no credit card required) |
| Starting Price | $9 per month per user |
Valoration Rate |  |
| Integration | Marketing Automation, Email Marketing, CRM & Sales Automations and more. |
GetResponse
Powerful, simplified tool to send emails, create pages, and automate your marketing.
| Free Version available | Yes, free forever |
| Starting Price | $54 per month |
| Valoration Rate |  |
| Integration | Marketing Automation, Email Marketing, Website Builder and more. |
Monday.com
Track and manage all aspects of your sales cycle, customer data, and more in one place.
| Free Version available | Yes, for up to two seats |
| Starting Price | $10 per seat per month |
| Valoration rate |  |
| Integration | Marketing Automation, Sales & CRM, Software development, Project management software and more. |
Pipedrive
Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.
| Free Version available | Yes, free 14-day trial (no credit card required) |
| Starting Price | €19.90 Per user per month |
| Valoration Rate |  |
| Integration | Marketing Automation, CRM, Sales Automation, Email Sofware and more. |
Engagebay
EngageBay is a customer relationship management (CRM) software designed to help businesses of all sizes increase their sales, foster lead generation and improve customer loyalty.
| Free Version available | Yes, free forever |
| Starting Price | $49.99 per user / month |
| Valoration rate |  |
| Integration | Marketing Automation, CRM Software, HelpDesk Software, Live Chat Software and more. |
Keap
Collect more leads, convert them to clients, and turn those clients into fans with Keap’s powerful CRM and sales and marketing automation.
| Free Version available | Yes, free 14-day trial (no credit card required) |
| Starting Price | $169 /mo (Billed monthly) |
| Valoration Rate |  |
| Integration | Marketing automations, Sales automations, CRM, Email and text messaging, Lead capture and pipeline and more. |
What is Marketing Automation Software?
Marketing automation software is a tool that helps businesses to streamline and automate marketing activities. It can help manage, track, and measure marketing campaigns across multiple channels with the goal of improving operational efficiency and reaching new customers. This type of software is used by companies in a variety of industries to increase their online presence, generate leads, nurture existing customers and ultimately drive sales.
With the use of marketing automation tools, businesses can easily automate repetitive tasks such as email campaigns, lead generation processes and customer segmentation. This allows them to save time on manual processes which would otherwise take up precious resources.
Furthermore, it enables organizations to deliver personalized content at scale; allowing them to reach more customers in less time than ever before. Additionally, marketers are able to measure the success of their campaigns through analytics which are provided by this type of software solution.
How to Leverage Marketing Automation for Maximum Impact?
The trick is to understand how to leverage marketing automation for maximum impact. Companies should consider developing automated workflows that will support their overall strategy and goals. From segmenting buyers into specific personas based on their behaviors, interests, and preferences to sending customized emails with relevant content, there are plenty of ways that marketers can use automation technology for better results.
Automation tools allow marketers to send personalized messages at scale while gathering valuable data about customer’s online behavior so they can make informed decisions about future campaigns.
Additionally, it’s important to integrate marketing automation with other systems such as your CRM and email marketing platform to have a holistic view of your customer interactions.
How to Select the Right Marketing Automation Software?
Choosing the right marketing automation software can seem like an intimidating task. With several options available in the market, it can be difficult to know where to start and which solution fits your organization’s needs best. Before making a decision, there are certain factors that should be taken into consideration, such as cost and features offered.
When selecting marketing automation software, you should first determine your organization’s goals and objectives. Think about what kind of campaigns you want to run and how much time you are willing to dedicate to managing them.
Once you have a clear idea of your desired outcomes and budget, research different platforms available on the market that best fit with your needs. Read customer reviews for each platform and compare features provided by different vendors.
